A Sweet Way to Help Advance Cancer Research:
Los Angeles, CA
Sprinkles Cupcakes Teams Up with the Entertainment Industry Foundation’s Women’s Cancer Research Fund
Sprinkles is proud to support the Entertainment Industry Foundation’s (EIF) Women’s Cancer Research Fund for the sixth year in a row. During the first week of October, 100 percent of proceeds from Sprinkles pink ribbon-adorned strawberry cupcakes will go directly to support efforts to find a cure for women’s cancers.
Sprinkles has raised more than $100,000 since the inception of the pink ribbon cupcake campaign. “The Women’s Cancer Research Fund is a program close to our hearts and we’re thrilled by the amazing response from our customers,” says Charles Nelson, co-founder and president of Sprinkles Cupcakes. “The funds raised will be dedicated to continued research and to finding a cure.”
This fall, in addition to the pink ribbon cupcake, the Sprinklesmobile will be visiting college campuses, studio lots, and office buildings with freshly baked cupcakes in tow. $1 from each cupcake sold will be donated to EIF’s Women’s Cancer Research Fund.
The Women’s Cancer Research Fund, a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. Women’s Cancer Research Foundation supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers. As a leading charity in the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars and provided countless volunteer hours to support charitable initiatives addressing some of the most critical issues facing society today.
About Sprinkles:
Since opening the world’s first cupcake bakery in Beverly Hills, Sprinkles Cupcakes has inspired long lines of devoted Hollywood stars and serious epicureans alike. Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations in Beverly Hills, Newport Beach and Palo Alto, CA, Dallas, TX, Scottsdale, AZ, as well as a traveling Sprinklesmobile. 2010 locations include Chicago, Houston, San Diego and Washington, DC. Sprinkles also sells its cupcakes mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
Sprinkles has successfully employed multiple forms of social media, including Facebook and Twitter, to grow its dedicated fan base, reveal daily “whisper” words to redeem free cupcakes and update fans on seasonal offerings, off-the-menu flavors and the growth of the Sprinkles brand overall. This outreach has been instrumental in solidifying Sprinkles as a leader in the evolution of modern media by making the brand, team and product accessible to customers and the curious nationwide. For additional information and a list of future locations, please visit www.sprinkles.com.
Contact:
Maurine Slutzky
Entertainment Industry Foundation
(213) 240-3923
mslutzky@eifoundation.org
