A Sweet Way to Help Advance Cancer Research
Los Angeles, CA
Sprinkles Cupcakes Teams Up with the Entertainment Industry Foundation’s Women’s Cancer Research Fund
Sprinkles is proud to support the EIF’s Women’s Cancer Research Fund for the fourth year in a row. During the first week of October, 100 percent of proceeds from Sprinkles pink ribbon-adorned strawberry cupcakes will go directly to support efforts to find a cure for women’s cancers.
Sprinkles has raised a total of $38,000 since the inception of the pink ribbon cupcake campaign in 2005. Proceeds have nearly doubled from year to year—thanks in part to Sprinkles expansion into new markets in 2006 and 2007. “With the opening of two bakeries since last October, we’re expecting even greater numbers this year,” says Charles Nelson, co-founder and president of Sprinkles Cupcakes. “The Women’s Cancer Research Fund is a program close to our hearts and we’re thrilled by the amazing response from our customers. The funds raised will be dedicated to continued research and to finding a cure.”
The Women’s Cancer Research Fund, a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. Women’s Cancer Research Foundation supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers. As a leading charity in the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars and provided countless volunteer hours to support charitable initiatives addressing some of the most critical issues facing society today.
About Sprinkles:
Sprinkles Cupcakes are a deliciously sophisticated update on an American classic. Baked fresh in small batches throughout the day, Sprinkles cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Since opening as the nation’s first cupcake bakery, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans for its freshly baked treats. Sprinkles Cupcakes has locations in Beverly Hills and Newport Beach, CA, Dallas, TX, Scottsdale, AZ, and sells its cupcake mixes at Williams-Sonoma stores throughout the US and Canada. In August, Sprinkles will open its fifth location in Palo Alto, CA. For additional information and a list of future locations, please visit www.sprinklescupcakes.com. For media inquiries, contact Victoria Stein at 917.513.5591 or victoria@sprinklescupcakes.com.
Contact:
Maurine Slutzky
Entertainment Industry Foundation
(213) 240-3923
mslutzky@eifoundation.org
